EarthEcho International, TerraCycle and One World One Ocean Kick-off The Big CleanUP


--Summer-long challenge engages youth in tackling the growing issue of ocean debris--

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June 4, 2012 - Philippe Cousteau and EarthEcho International (http://www.earthecho.org) today

announced the launch of The Big CleanUP, an exciting summer-long challenge to engage middle

and high school students in a brighter future for the world’s oceans. The contest starts with

a webinar on Thursday, June 7 at 1:00pm EDT featuring program partners TerraCycle, a

national recycling system for previously non-recyclable or hard-to-recycle waste, and One World

One Ocean, a multi-year campaign harnessing the power of film, television and new media to

restore a healthy ocean.

The webinar—featuring One World One Ocean’s amazing images, EarthEcho’s Water Planet

Challenge education resources, and TerraCycle’s unique tracking system—explores how plastic

affects the oceans, how these issues relate to classroom learning, and how young people can

take a leading role in protecting our oceans. The webinar will introduce participants to the Big

CleanUP challenge designed to engage youth in removing plastic debris from the waste stream

and to help earn money for school projects. After the webinar, Big CleanUP participants can

get started using EarthEcho’s CleanUP Action Guide and TerraCycle’s debris tracking system

to log their progress and compete to see which groups prevented the most trash from entering

the ocean. Contest prizes include TerraCycle products, One World One Ocean film passes,

and a school visit from Philippe Cousteau and Tom Szaky, as well as opportunities to win Flip

cameras.

Webinar speakers will include:

• Philippe Cousteau, Co-founder and President of EarthEcho International

• Greg and Barbara MacGillivray, Board of Directors of One World One Ocean

• Tom Szaky, Co-founder and CEO of TerraCycle

• Cathryn Berger Kaye, Education Consultant and Author

Interested educators and students can register for the BigCleanUP Webinar and download

EarthEcho’s Water Planet Challenge CleanUP Action Guide at http://www.earthecho.org .

The Big CleanUP webinar is part of youth outreach surrounding the USA Pavilion (http://

www.pavilion2012.org/) at the 2012 World Expo in Yeosu, Korea. The USA Pavilion’s theme

is “The Living Ocean and Coast.”

To learn more about The Big CleanUP partners, please visit:

http://www.earthecho.org

http://www.terracycle.net

http://www.oneworldoneocean.org