Reuben has been committed to developing an industry to provide a new source of fresh water from air. After his family was directly impacted by the California drought in 2014 he began to develop machines to capture water vapor out of the air to make fresh drinking water. As a trained prototype developer working in advertising, skilled in 3D printing, 3D modeling, robotics, Arduino, and analog electrical engineering, he was able to develop a machine capable of making 10 gallons of fresh water a day. Since then he's traveled the world to understand the various needs for water by community, and developed products to fit the needs of different groups of people.