As the Director of Sustainability, Teda Phadoungxath leads La Mer’s philanthropic and sustainability efforts, developing strategies that help drive solutions in which businesses, communities and the environment can thrive together. In 2017, she helped launch the La Mer Blue Heart Oceans Fund, focused on supporting the protection of marine habitats today and for future generations to come. As a Marketing expert, she also develops campaigns that help drive awareness and education, in hopes of inspiring consumers and communities to become guardians of the sea.